Information
Please visit our international page to see all the numbers matching your region.
Flat rate
$19 per month
How to Use Generative AI for Sales and Marketing is designed to help you use artificial intelligence to work faster, smarter, and more effectively in your sales and marketing efforts. You’ll explore how AI can support every stage of your workflow, from prospecting and outreach to campaign creation and message refinement. You’ll see how AI can take on repetitive work so you can focus on strategy, creativity, and results.
Across seven focused lessons, you’ll discover how to research your ideal customer profiles, craft tailored outreach messages, summarize calls, and generate personalized follow-ups. You’ll also learn to produce campaign drafts, test copy variations, and adapt content for different audiences. Each lesson includes ready-to-use prompts that make applying what you learn simple and practical.
By the end, you’ll have a complete prompt toolkit you can use daily to improve personalization, speed up content creation, and maintain consistent quality across your messaging. This experience equips you to enhance productivity, strengthen engagement, and achieve measurable improvements in performance, all while integrating AI smoothly into your existing workflow.
In this course, you will learn how to:
• Research and build detailed customer profiles using AI tools.
• Write personalized outreach emails for different roles and industries.
• Summarize sales calls and generate clear follow-up messages.
• Create first drafts of ads, emails, and social media posts.
• Adapt one message into multiple audience-specific versions.
• Test and improve copy with AI-generated variations.
• Use AI prompts to speed up sales and marketing tasks.
• Apply AI workflows to increase productivity and consistency.
The learning content is designed for anyone who wants to gain SAP knowledge in a simple, compact, and practical way. Our learning platform offers content for beginners, advanced learners, and experts. This enables you to expand your knowledge step by step and continuously develop your skills toward becoming an SAP expert.
Our products—whether books, videos, or online training—deliver SAP knowledge concisely and practically, so you can apply it directly in your daily work, even if you have limited time. You benefit from a broad coverage of relevant SAP topics, high-quality content in four languages, and learning formats designed to fit your individual needs. This ensures that you can stay up to date and continuously develop your expertise.
Our books are characterized by a clear practical focus and a compact, easy-to-understand presentation. We explain complex SAP topics concisely—without unnecessary marketing buzzwords—so readers can quickly grasp the essentials and apply the new knowledge directly.
Our print books can be returned within 14 days, in original condition. Return shipping is at your own cost.
We currently only ship books directly within Germany. If you are ordering from outside Germany, we recommend purchasing via Amazon. You can find the link by selecting “Buy eBook” on any product in our webshop and Amazon will then show you both the eBook and print versions available for purchase.
Alternatively, you can access all our content with a digital subscription, starting at $19 per month.
Our team is always happy to help and will respond to your questions as quickly as possible (usually within 1–2 days). You can also contact us if you have questions for one of the authors. Email: contact@espresso-tutorials.com
